Wood aging in beer: chemical, sensory and technological perspectives — a critical review.
The aging of alcoholic beverages in wood is an ancestral practice, traditionally associated with wine and spirits, but which has been gaining increasing space in the universe of craft beer. In recent years, wood aging It is no longer just an empirical or experimental resource; it has become a technical tool for sensory construction, product […]
Pilsen is not all the same: a comparative tasting between Brazil and Germany
The text analyzes the differences between two Pilsen beers: 1824 Pilsen Premium Immigration (Brazil) and Warsteiner Premium Pils (Germany). It highlights the visual characteristics, aromas and flavors of each one, emphasizing how the first prioritizes softness and drinkability, while the second respects the German tradition with a more pronounced hop and bitter.
The Challenges Facing Boutique Craft Breweries in the Brazilian Market
No craft brewery, international, independent, built in Brazil, because the model is produced, requires a large-scale production, the quality control is centralized, and the trade agreements do not align with the values and strategies of these brands. Brazil is one of the largest consumer markets in the beer world, and there’s a scene of handmade, […]
When Brazil meets the world: collabs that connect Brazilian craft beer to the global scene
The Brazilian beer market is experiencing a curiosity that few consumers perceive: many international brands that you can easily find on the shelves do not arrive in the country by import, but by local production under license. This means that Budweiser, Stella Artois, Corona, Beck’s, Hoegaarden, Spaten and Leffe, for example, are manufactured by Ambev […]
The craft beer consumer is more demanding: what does this mean for the market?
The craft beer consumer has changed a lot in recent years and is now more demanding than ever. If before the curiosity and the will to try any novelty were enough, now the public seeks consistent quality, brand identity, and an engaging story behind each label. It is no longer enough to have a flashy […]
Craft beer 2026: the end of the fads and the beginning of maturity
In 2026, the craft beer market in Brazil matures after years of explosion. Breweries become more professional, with consumers demanding quality and diversity. Classic styles resurface, while local ingredients are highlighted. The gastronomic experience intensifies, consolidating craft beer as part of Brazilian culture and facing new challenges in the sector.
How to pair up hopped and bitter beers with food
For a long time, very hopped and bitter beers were seen as difficult to harmonize with food. The common idea was that excessive bitterness would “fight” with food, making the experience unpleasant. However, when we analyze these beers more carefully, we realize that precisely their intense character is what makes them excellent partners with equally […]
Beer and the Brain: What Science Really Says.
Let’s get one thing straight: beer is delicious, fun, and has been part of human culture for thousands of years. But what does science—the real kind, not rumor or meme science—actually tell us about how beer affects our brain and body? Here’s the truth, explained like that one cool scientist everyone wishes they had in […]
Pumpkin Beer: from colonial origins to seasonal autumn icon
Pumpkin beers were born of necessity: in the 17th and 18th centuries, American settlers used pumpkin as a substitute for scarce malt. Centuries later, the ingredient was reborn as a symbol of autumn, when microbreweries rediscovered their aromatic potential and created the phenomenon of pumpkin ales. Today, these beers combine tradition and nostalgia, ranging from […]
Halloween Beer Magic: Craft Brews for Spooky Nights
🎃👻 Beer & Halloween: When Malt Meets The Supernatural Is there something magical, or would it be macabre? When the beer foam shines under the October moon. Halloween is, after all, the only time of the year when opening a bottle sounds like a spell and the toast sounds like a witch’s laugh. On the […]