The world’s largest collections of beer cans: passion, history and records
Collecting beer cans is a passion for many, like Jeff Lebo, who owns more than 87,000 cans at his Pennsylvania inn, Saul Jampolsky, with 35,000 in Brazil, and Christian Deberdt, with more than 80,000 in Europe. These collections connect people and preserve the world’s brewing culture.
Beer and Neuroscience: What happens in your brain after the first sip?
The act of opening a beer triggers pleasure in the brain, releasing dopamine even before the first sip. Alcohol reduces activity in the prefrontal cortex, promoting spontaneity and euphoria. In addition to flavors, beer evokes affective memories. However, excessive consumption can generate tolerance. Drinking with conscience is essential for a meaningful experience.
The beer that gives cheap without hangover: revolution or liquid illusion?
A new drink developed by Gaba Labs promises to offer the feeling of relaxation of the beer, but without alcohol and hangovers. Led by neuroscientist David Nutt, the drink acts on the GABA receptors of the brain. However, tests are initial and there is no regulatory approval. The future of beer, now under debate.
Art that fermented: the mesmerizing story of Karen Eland, the artist who paints with beer
Karen Eland turns beer into art, using it as paint to create iconic masterpieces. It started in a pub while observing the color of Guinness. His technique reveals nuances and unique personality of each type of beer, celebrating the creativity and alchemy of fermentation, while his works become symbols of cultural expression.
Pink, glitter and beer: the new face of sophistication in the glass
By Maria Anita Mendes — Beer Sommelier The aesthetics of beer and the weight of tradition On a recent visit to Oktoberfest São Paulo, a simple scene revealed a deep contrast to contemporary brewing culture. Most people wore black—color associated with strength, seriousness and, historically, the male universe of beer. I, however, opted for pink. […]
Discover the first protein beer in Brazil
Beer Protein, the first protein beer in Brazil, combines nutrition and socialization, offering 10 grams of protein per can. With 150 calories and alcohol content between 4% and 5%, it appears as a new post-workout option, maintaining flavor and pleasure. The product already generates expectation of viralization and social adherence.
SPOF BIER: The flavor that became a memory
The Oktoberfest of São Paulo 2025 was remarkable with the debut of Spof Bier, an official beer that reflects the energy of the party. Created by Kathia Zanatta and produced by Cervejaria Klaro, the drink symbolizes the São Paulo identity. The celebration at Parque Villa-Lobos brought together music, dance and culture, reaffirming the local essence.
Ancestral flavor: the forgotten grains that are revolutionizing your beer
“The future of beer may be older than we imagine.” The clash between past and future When we think of beer, barley, wheat, oats or rye then come to mind. But the brewing revolution of the future may actually be in the past. Ancient grains, cultivated for thousands of years and forgotten by industrial agriculture, […]
The Science Behind Barrel Aging: What Changes Over Time
The Science Behind Barrel Aging: What Changes Over Time If you have ever sipped an aged imperial stout or a funky sour that spent months in oak, you know there’s something magical about the process. But what actually happens inside those barrels? It’s not just sitting around getting older — barrel aging is a complex […]
“House of Guinness”: When the family drama eclipses the story of the world’s most famous beer
Netflix’s House of Guinness series explores the family conflicts between Benjamin Guinness’ children after his death, but ignores the rich history of the brewery. While focusing on personal dramas, he misses the opportunity to approach Guinness’s fascinating trajectory as a cultural icon and its innovations in beer production.