First sips: how to choose the ideal beer for beginners
Exploring the universe of craft beers is a journey of flavors and aromas. Beginners should opt for soft styles like Witbier and Fruit Beer, which feature complexity and lightness. The tasting teaches you to appreciate subtleties, while harmonization with climate and occasion enriches the experience. Gradually try more intense flavors.
Turning Climate into Growth: Kirin Holdings’ Sustainable Revolution
Kirin Holdings is revolutionizing the brewing industry by addressing climate challenges in hop cultivation. Their innovative technology enhances heat resilience in hop seedlings, ensuring consistent beer quality even in extreme conditions. With ambitious climate goals and sustainable practices, Kirin exemplifies how tradition and innovation can coexist, fostering ecological awareness in beer culture.
Market or Handmade Pilsen: What really changes in the cup?
Beer reflects more than one drink; It’s a cultural choice. Commercial Pilsens are practical and affordable, while handmade ones offer a rich experience in flavors and aromas, justifying their highest price. The decision between them depends on personal preferences for quantity or quality and moments. Which story do you choose?
Beers that toast spring: a sip of freshness and joy
Spring brings with it freshness and color, ideal for enjoying light and fruity beers. Highlight for Witbier, Session IPA, Fruit Beer, Pilsner and Saison, in addition to the seasonal editions of Brazilian breweries. SPOF Bier is the star of São Paulo Oktoberfest, reflecting the perfect spring party.
This beer has been waiting for you for years. But is it guard
The guard beers are designed to age, having high alcohol content, low hopping and intense malty profile, such as Barleywine and Imperial Stout. In contrast, Barrel-Aged beers mature in wooden barrels, incorporating additional flavors and aromas. Both offer different experiences over time, highlighting their complexities.
Craft beer is not a luxury — it’s culture. But the tax says otherwise.
Brazilian craft beer is marked by identity and innovation, but faces challenges due to the tax system, especially tax substitution (ST). The reform approved in 2025 promises to abolish the ST, introducing fairer taxes. Change is crucial for small producers, ensuring that this cultural expression remains accessible.
Old-fashioned fasting: when monks drank beer to purify
Do you think beer is just fun? For know that, in the 17th century, it was considered spiritual food — and even approved by the Pope as a substitute for food during fasting. The fermented faith of the Paulaner monks In Munich, the monks of the Order of Saint Francis of Paula lived under strict […]
Hops is blooming: the new green route of Brazilian beer
For a long time, hops were a distant ingredient — imported, technical, almost invisible to the consumer’s eyes. But that is changing. Brazil is cultivating not only hops, but a new relationship with beer: closer to the land, more connected to the territory, and full of possibilities. Hop plantations are becoming protagonists of a revolution […]
Hops, landscape and passion: brewing tourism is blooming
Beer tourism in Brazil gains a new chapter with hop plantations, which become complete sensory experiences. Producers offer visits, trails and tastings, connecting visitors to the brewing culture. This tendency enriches the relationship between people and the earth, elevating hops to a central role in the journey.
The New Geography of Brazilian Beer: When Terroir Becomes Recipe
Brazilian beer is undergoing a quiet revolution — one that’s deeply sensory and unapologetically local. For years, the craft scene focused on adapting European styles with tropical twists. But now, the movement has shifted: it’s about embracing Brazil’s own terroir as the heart of the recipe. In a recent collaboration, six breweries from different regions […]