Growth of Non-Alcoholic Beer in Brazil

Non-alcoholic beer is booming in Brazil. Powered by health-conscious Millennials and Gen Z, consumption jumped more than fivefold, from around 140 million liters in 2019 to roughly 700 million liters in 2024—with estimates to exceed 785 million liters in 2025. This surge has prompted major brewers like Heineken and Ambev to expand production—Heineken 0.0 alone […]

🇧🇪 Belgian Beer: A Journey Through Flavor, History, and Heritage

Belgium boasts a unique and rich brewing culture, recognized by UNESCO as an Intangible Cultural Heritage. Diverse beer styles include Trappist, Abbey, Farmhouse, and Lambics, each with distinct characteristics. Belgian beers reflect a blend of historical traditions and modern innovations, creating a cultural experience that celebrates complexity and flavor.

Zero Is the New Cool: How Gen Z Is Embracing Non-Alcoholic Beer

A global IWSR study indicates a rise in no- and low-alcohol drinks, particularly among millennials. Non-alcoholic beer leads growth since 2019, with 61 million new buyers from 2022 to 2024. These beverages, now 3% of the market, are projected to generate $4 billion by 2028, complementing traditional alcohol sales.

Beer & Photography: A Toast in Every Click!

The beauty of craft beer lies not only in its taste but also in its visual appeal, inspiring many to engage in beer photography. Highlighting its stunning elements, the article features tips for capturing beer artfully and showcases inspiring Instagram profiles dedicated to this creative endeavor, emphasizing beer’s role as a lifestyle and art.

Catharina Sour: The beer that carries the face, taste, and soul of Brazil

Catharina Sour is Brazil’s first internationally recognized beer style, capturing the essence of Brazilian tropical fruits. Born in Santa Catarina, it features a refreshing blend of flavors such as guava and passion fruit. With light acidity, vibrant fruit character, and a clean finish, it symbolizes Brazil’s rich biodiversity and culinary creativity.