Growth of Non-Alcoholic Beer in Brazil

Non-alcoholic beer is booming in Brazil. Powered by health-conscious Millennials and Gen Z, consumption jumped more than fivefold, from around 140 million liters in 2019 to roughly 700 million liters in 2024—with estimates to exceed 785 million liters in 2025.

This surge has prompted major brewers like Heineken and Ambev to expand production—Heineken 0.0 alone now accounts for about 5% of its Brazilian sales.

https://finance.yahoo.com/news/non-alcoholic-beer-market-report-084200118.html?utm_source=chatgpt.com&guccounter=1&guce_referrer=aHR0cHM6Ly9jaGF0Z3B0LmNvbS8&guce_referrer_sig=AQAAAM6TBuItFLcu1SkCFJlSen-ibBxLv2LuZPtybuX4Q-oKrjf0PiZkbBcqv0VUz9HRYDwFQc_NHQM4DGDCFvXbtFU4AcJZICYBMqFV2SBiDdnla3bbnG2YmKB31uajrALc1sXc1FN5io55BAs4BdHAZ_DB8wAk5VyVJywS7IXTo0Ny