The invisible in beer: what you feel, but it’s not there. Coffee. Your brain feels coffee. Beer disagrees.
You feel coffee.But there is no coffee in the recipe. Coffee notes are common in some beers—especially darker ones. And no, coffee was not always added. These aromas come from roasted malt. During the roasting process, complex chemical reactions occur—such as the Maillard reaction, which create aromatic compounds that resemble coffee, chocolate, and even cocoa. […]
The Challenges Facing Boutique Craft Breweries in the Brazilian Market
No craft brewery, international, independent, built in Brazil, because the model is produced, requires a large-scale production, the quality control is centralized, and the trade agreements do not align with the values and strategies of these brands. Brazil is one of the largest consumer markets in the beer world, and there’s a scene of handmade, […]
When Brazil meets the world: collabs that connect Brazilian craft beer to the global scene
The Brazilian beer market is experiencing a curiosity that few consumers perceive: many international brands that you can easily find on the shelves do not arrive in the country by import, but by local production under license. This means that Budweiser, Stella Artois, Corona, Beck’s, Hoegaarden, Spaten and Leffe, for example, are manufactured by Ambev […]
The craft beer consumer is more demanding: what does this mean for the market?
The craft beer consumer has changed a lot in recent years and is now more demanding than ever. If before the curiosity and the will to try any novelty were enough, now the public seeks consistent quality, brand identity, and an engaging story behind each label. It is no longer enough to have a flashy […]
Brazilian craft beer on the rise: awards, trends, and the new consumer palate.
Brazil is fermenting novelties in the glass and in the market. And 2025 promises to be the year in which Brazilian craft beer consolidates its space on the global map, not only for its creativity but also for the quality recognized abroad. Brazilian beers are among the best in the world. The Brazilian Association of […]
Time, life and beer
There is something deeply similar between time, life and beer. None of them hurry. None of them go back. Beer teaches that what is good needs time. The wort needs to boil, the yeast needs to act, the flavors need to be found, and it is in this invisible intermediary, between doing and waiting, that […]
Lunar Beer: How microgravity is shaping the flavor of the future
The space race is driving innovation in beer production, with studies showing that fermentation in microgravity changes flavor and aroma. Research reveals that in gravity-free environments, fermentation is faster and the flavors purer, leading to new possibilities for beer production, including in space.
Pink, glitter and beer: the new face of sophistication in the glass
By Maria Anita Mendes — Beer Sommelier The aesthetics of beer and the weight of tradition On a recent visit to Oktoberfest São Paulo, a simple scene revealed a deep contrast to contemporary brewing culture. Most people wore black—color associated with strength, seriousness and, historically, the male universe of beer. I, however, opted for pink. […]
Discover the first protein beer in Brazil
Beer Protein, the first protein beer in Brazil, combines nutrition and socialization, offering 10 grams of protein per can. With 150 calories and alcohol content between 4% and 5%, it appears as a new post-workout option, maintaining flavor and pleasure. The product already generates expectation of viralization and social adherence.
Ancestral flavor: the forgotten grains that are revolutionizing your beer
“The future of beer may be older than we imagine.” The clash between past and future When we think of beer, barley, wheat, oats or rye then come to mind. But the brewing revolution of the future may actually be in the past. Ancient grains, cultivated for thousands of years and forgotten by industrial agriculture, […]