Selling Lager in the Age of Moderation
The Year of the Lager has been predicted for decades, and it is finally coming true. And the timing couldn’t be better. Drinking habits continue to shift and younger audiences are increasingly embracing moderation or even alcohol abstinence. The craft beer industry finds itself at a crossroads. After decades of solid and sometimes explosive growth, […]
Inside a Closed Brewery, a Familiar Jingle Plays On
When breweries close, regulars and employees gather one last time to share memories over pints, to toast to the good times, and to take pictures that will pop up annually on social media. Two Rivers Brewing Co. in Easton, Pennsylvania, closed in mid-August. For its patrons and owners, however, the brewery will live on through […]
Best Practices For Brewing With Fruit Purees
Fruit beers are having a moment. Once subjected to derision among serious beer geeks, often due to the abundance of sickly sweet versions, modern fruit beers often employ a steadier hand and seek to achieve some balance. The days of adding blueberry juice to a bland base beer are in the rear view and the […]
Drinking Beer for a Good Cause
Drinking Beer can do good for the world. Rick Lyke of Pints for Prostates joins the Drink Beer, Think Beer podcast to talk about his organization and the evolution of the Denver Rare Beer Tasting. Pints for Prostates is an organization that has helped thousands get screened for prostate cancer since its founding nearly 20 […]