The invisible in beer: what you feel, but it’s not there, herbal.
The green side of beer There is beer that looks fresh, almost green, with that touch that resembles herbs, leaves, or even tea. And here comes the question: “Is there any weed here?” Most of the time, no. This herbal sensation can come from the hops, especially depending on the variety and the moment it […]
The Invisible Architecture of Beer – Episode 1
The Invisible Architecture of Beer – Episode 1https://www.linkedin.com/pulse/arquitetura-invis%c3%advel-da-cerveja-epis%c3%b3dio-1-art- da-beer-yqnkf?utm_source=share&utm_medium=member_android&utm_campaign=share_via Series: The invisible beer moleculesin the newsletter between the foam and the molecule When we look at a glass of beer, we see color, foam, shine and perhaps a slight scent that rises slowly.But the experience we perceive, texture, persistence of the foam, aromatic intensity, is […]
The Art of Beer: Balancing Technique and Sensory Experience
The text discusses the importance of technical knowledge in beer production, highlighting that the technique should serve to enrich the sensory experience, and not make it an intellectual exercise. Technical language can create barriers for consumers, who can end up looking for defects instead of appreciating. The role of the sommelier is crucial to balance technique and pleasure in tasting.
Modern Sommeliers: Mediators of Beer Culture and Flavor
The sommelier’s role has evolved from a rigid specialist to an essential translator between beer science and consumer experience. It transforms technical data into understandable sensations, contextualizes the culture and helps in understanding the choices in the market, promoting a more conscious and educational appreciation of beer.
Beer and the Brain: What Science Really Says.
Let’s get one thing straight: beer is delicious, fun, and has been part of human culture for thousands of years. But what does science—the real kind, not rumor or meme science—actually tell us about how beer affects our brain and body? Here’s the truth, explained like that one cool scientist everyone wishes they had in […]
Brazilian craft beer on the rise: awards, trends, and the new consumer palate.
Brazil is fermenting novelties in the glass and in the market. And 2025 promises to be the year in which Brazilian craft beer consolidates its space on the global map, not only for its creativity but also for the quality recognized abroad. Brazilian beers are among the best in the world. The Brazilian Association of […]
Pumpkin Beer: from colonial origins to seasonal autumn icon
Pumpkin beers were born of necessity: in the 17th and 18th centuries, American settlers used pumpkin as a substitute for scarce malt. Centuries later, the ingredient was reborn as a symbol of autumn, when microbreweries rediscovered their aromatic potential and created the phenomenon of pumpkin ales. Today, these beers combine tradition and nostalgia, ranging from […]
To your inner peace — the most precious brew of all
Each sip is a small breath, a reward that gives the soul the right to simple pleasure. There are people who look at a glass of beer and only see the price. I see a small reckoning with myself. A silent repair. Because sometimes the day charges too much, in the hours, in the words […]
Cheers or Tears? The World’s Most and Least Expensive Beer
Beer is the third most popular drink globally, but its price varies widely depending on the country. According to a Finder report: Rising costs in the UK are attributed to labor, rent, and production expenses, with even budget chains like Wetherspoons increasing prices.
Celebrated American Craft Brewer Samuel Adams Releases Utopias 2025 with Historic 30% ABV
Samuel Adams, one of the pioneers of craft beer, today unveiled Samuel Adams Utopias 2025, the 14th release of the highly anticipated, barrel-aged extreme beer. Defying convention with a 30% ABV, Utopias 2025 is one of the strongest beers ever brewed, and as a result, is illegal in 15 states. This limited-edition beer is bottled in […]